Vi Endurance
Ultra-marathoner Michael Hodges and his training
partners grew tired of the hyper-artificial ingredients found in
most energy bar and gels, so they developed their own
mostly-natural and organic gel dubbed Vi Shot. Already content with
formula for the perfect gel, Michael tasked PMG Austin with
developing the perfect branding and web presence out of which came
a clean, but relevant look to complement what the athletes had put
together